Why Relevance Matters More Than Volume - Local Business Visibility Podcast, Episode 6 by BE Marketing and SEO

Are more links, websites and articles always better for a local business? In Episode 6 of the Local Business Visibility Podcast, Emily asks Barrie Evans why relevance matters more than volume when building an online authority network. Numbers can look impressive in a report, but they do not show whether the work helps customers, supports an important business subject or creates a meaningful connection. Barrie explains why one appropriate local or specialist reference may be more valuable than numerous unrelated links. Topics covered include: • What makes a website link relevant • Subject, industry and local connections • Assessing the quality of a linking website • Keeping supporting websites focused • Selecting sources for content feeds • Why identical feed walls provide little additional value • Relevance across videos and podcasts • Choosing useful directories and publications • Warning signs that volume has replaced progress • Five questions for assessing a new opportunity The objective is not to create the largest possible network. It is to build a clear and useful online presence that reflects the real business. Presented by Barrie Evans and Emily Carter. #LocalSEO #WebsiteAuthority #RelevantLinks #OnlineVisibility https://www.youtube.com/watch?v=mWdUIkwDtYE via Become an online business entrepreneur