How should the different parts of an online authority network connect? In Episode 5 of the Local Business Visibility Podcast, Emily Carter asks Barrie Evans how a main website, Google Business Profile, supporting websites, videos, podcasts, social profiles and content feeds can work together. People can discover a business through many different routes. Barrie explains how each property can provide useful information and guide people towards an appropriate next step without every asset simply pointing to the same page. Topics covered include: • What an authority network contains • Why everything should not link directly to the homepage • Different entry points into a business’s online presence • The role of Google Business Profile • Connecting articles, videos and podcast episodes • Using supporting websites and relevant content feeds • How social media distributes permanent content • Maintaining accurate business information • Avoiding forced and unnecessary links • Building connected resources around one service at a time An effective authority network is a connected body of useful information—not merely a collection of backlinks. Presented by Barrie Evans and Emily Carter. #AuthorityNetwork #LocalSEO #OnlineVisibility #ContentMarketing https://www.youtube.com/watch?v=KuHJ8X2TVN0 via Become an online business entrepreneur
How should the different parts of an online authority network connect? In Episode 5 of the Local Business Visibility Podcast, Emily Carter asks Barrie Evans how a main website, Google Business Profile, supporting websites, videos, podcasts, social profiles and content feeds can work together. People can discover a business through many different routes. Barrie explains how each property can provide useful information and guide people towards an appropriate next step without every asset simply pointing to the same page. Topics covered include: • What an authority network contains • Why everything should not link directly to the homepage • Different entry points into a business’s online presence • The role of Google Business Profile • Connecting articles, videos and podcast episodes • Using supporting websites and relevant content feeds • How social media distributes permanent content • Maintaining accurate business information • Avoiding forced and unnecessary links • Building connected resources around one service at a time An effective authority network is a connected body of useful information—not merely a collection of backlinks. Presented by Barrie Evans and Emily Carter. #AuthorityNetwork #LocalSEO #OnlineVisibility #ContentMarketing https://www.youtube.com/watch?v=KuHJ8X2TVN0 via Become an online business entrepreneur
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